Deus Ex Machina brand book

Since 2006, Deus ex Machina’s give-it-a-go creative spirit - with its custom motorcycles, feel-good cafe and menswear range - has been a source of local pride in Sydney’s Camperdown and a destination in its own right.
The Deus tribe came to Carbon8 with a brand book that begged to tell its story. The challenge was to draw out the brand's individuality on each and every page. Falling in line was simply not an option.
This beautifully designed, A3 over sewn book was printed and collated. The cover is digitally printed on recycled paper with double application of spot gloss UV to draw the focus to the slightly raised title. Internal pages are also printed on recycled paper with six spreads of yellow paper printed in black and white ink. Deus Ex Machina’s brand book went on to secure a Silver award at the 2016 National Print Awards in the category of 'Booklets, Catalogues, Brochures and Magazines'.

Job Specifications

Page count: 74pp
Size: A3 portrait
Cover paper: Cyclus offset 100% recycled 350gsm
Internal paper: Cyclus offset 100% recycled 140gsm, Colorplan Citrine yellow 135gsm
Binding method: Over sewn binding
Embellishments: Gloss Spot UV
Printing method: HP Indigo digital print, white ink printing